There’s a terminology, marketers use…it’s called, ‘ideal customer persona’.
It means certain criteria that define the kind of customer most likely to buy from you.
The problem with ‘criteria’ is that it tends to overlook the particular ‘motivations’ of WHY a customer would buy from you.
In other words, criteria alone can be too broad, general…maybe even disastrously inaccurate!
Let me give you an example….
Here’s a persona that applies to both King Charles and Ozzy Osbourne😄
👑King Charles
🔵Male
🔵Born in 1948
🔵Raised in the UK
🔵Married twice
🔵Lives in a castle
🔵Wealthy & Famous
🔵Used to be a prince
🤟Ozzy Osbourne
🔵Male
🔵Born in 1948
🔵Raised in the UK
🔵Married twice
🔵Lives in a castle
🔵Wealthy & Famous
🔵Used to be a prince (of darkness😄)
If you’ve been basing the sales and marketing of your business on personas alone? might need to think again…
One size does not fit all.
One of the most effective ways to make more sales is to KYC.
It stands for ‘Know Your Customer‘.
Knowing your customer is about,
🔵Anticipating their needs and their fears
🔵Understanding what motivates them (and demotivates them)
🔵And ultimately, winning the sale…
Because by knowing and understanding them…you win their trust.
Do you have a sales and marketing strategy in place to reach your customers?
Do you know your ideal customer inside & out?….if not, maybe we need to talk.
For now, I’ll enjoy my coffee☕😊
Speak with you again soon,
Mark
