23 pearls of wisdom for Life & Business in 2023…

  1. People buy with emotion and then justify with logic
  2. You can also lead with logic but you must get the customer excited emotionally too, or they will not buy
  3. Tell your prospects the price, then be silent. Overjustifying makes you appear defensive and weakens your position
  4. Learning current in-demand skills is the modern way to get rich
  5. Investing in yourself is the best investment you can make
  6. You can become wealthy, by being valuable to others
  7. Your bank account is a reflection of the value you provide to the marketplace. The good news is, it’s ‘movable’ i.e. increase your value to the marketplace and your bank account will follow
  8. Get more new clients, by taking care of existing clients and getting them results
  9. Sell the result your product provides, not the product
  10. If you have everything set up correctly, you can make money online from scratch within 60 days
  11. Customers don’t really care about your product/service…they care about what it can do for them
  12. The market isn’t crowded or saturated, you just need to provide more value to be compelling to buyers
  13. If you have a great product/service and offer great value, you don’t have to be that good at sales
  14. If you don’t have a great product and offer great value, you could be the best salesperson in the world, you’re going to struggle
  15. If you can live in a country where the cost of living is cheap, and work remotely earning $’s or £’s, you will get ahead faster and farther than most people living in Western countries
  16. Money is abundant. To think otherwise is a scarcity mindset and will set you back
  17. Being wealthy in modern times, means being healthy, financially secure and freedom to control your own time
  18. You don’t need a crazy amazing new idea to make money. You can take a tried and tested idea and just sell it passionately
  19. Don’t try to create demand. Be the supplier where there already is demand
  20. A strong guarantee makes an offer irresistible and difficult to refuse
  21. Getting rich quickly isn’t a scam. Getting rich easily is
  22. Provide more value to your customers first, then you can charge higher prices
  23. If you become an asset to a customer combined with genuinely giving a s**t about them, you become extremely valuable and irreplaceable

Make 2023 your year. You got this👊

Mark Villarosa
Mark Villarosa - Online Marketing Consultant

What stops most people from starting their own business?…

thoughtful ethnic businessman using laptop while working in office

I did a personal survey recently by asking people on my list and also speaking with close friends and acquaintances and wanted to share what I discovered with you. 

The 2 most common reasons I hear from people for why they don’t get started in building an online business of their own are,

  • They don’t have IT skills
  • They don’t have money

I want to shed some light on these, and hopefully help to address them constructively. 

No IT skills 

My response to this is always the same when I hear it, “when will you ever gain it, if you never start to learn it?” 

We’re now in the digital age, where information is accessible and learnable online. People also tend to overthink this and make it more daunting than it actually is. 

Here’s the bottom line, you don’t need to know the ins and outs of how to make technology, you just need to know how to use it to your advantage. 

And learning how to use online tools is 100% doable by almost anyone. 

You managed to use the apps and features of your phone or laptop right? You didn’t need to know how to build a smartphone or laptop, you just needed to know how to use them. 

It’s a similar principle i.e. you don’t need to know how to make online tools to start a business, you just need to know how to use them. 

No Money 

This is relative to each person. We’re all different and I’m not one to judge. But there is one common truth and it’s this – if you want to make more money than you currently have or LOTS of money enough to fund a better quality of life and a lifestyle of choice?  

You’re not going to do it by holding on to money tightly. You have to invest it. 

Most people put it in a bank. Keeps it fairly safe and there’s some interest, small as it is. 

People also invest in pension schemes. That’s fine, except, you only benefit from that when you retire. What if you want to live a lifestyle now? 

Others play the stock market, crypto (which btw crashed recently). Another investment route if you have the capital is real estate, flipping houses etc. 

The general rule of thumb is, if you want big returns, you generally also have to take bigger investment risks. 

Most people don’t have £20 – £40k lying around the house they can easily forget if they lost it as an investment. 

Which leaves the only investment that makes sense and is also 100% risk-free.  

And that’s to invest in yourself. 

Whenever you acquire new skills and learn new and better ways to do things, you raise yourself to the next level and no one can take away what you’ve acquired and learned. 

You become your own prime asset. 

And guys, being your own prime asset is extremely handy esp. in a recession.

When I was ‘constructively dismissed’ from a company I was working for during the height of a recession in 2009, I was sick and tired of being an employee at that point, so I made a crazy decision to start my own online business (during a recession).

I learned about SEO (search engine optimisation) and provided online and social media marketing services to small and medium-sized businesses. And I was successful with it, I ran it for 5 years and built up a great client list, but that’s a story for another time!

I wrote a book about what I learned during my 5 years running my own online business, it might help you, check it out on in my shop

Converting Clicks Into Clients e book - Mark Villarosa

My advice to anyone who says they have no money to invest in starting or growing an online business is the same. Invest in upskilling. Invest time reading books, and learning from video tutorials on YouTube, many of which are free.

Invest in yourself. Invest in learning new skills, new ideas, new ways of doing things.

I’ll say it again, so you remember : ) you are your most valuable asset.

Mark Villarosa