Brand Development
Your brand is a reflection of your company, and your company is a reflection of you. A brand is more than just a fancy-looking logo, it’s a statement of what makes you unique, what you stand for, and who you stand for.
I’ll help you develop an online strategy to define your brand based on your target audience, what they need, and how you can best attract, engage, help and keep them returning as loyal customers.
Keyword research
Keyword research is absolutely essential in any online marketing strategy in making your website & content visible and competitive. In fact, it’s an art as well as a science to getting new customers online!
I’ll show you how to find the best keywords to market your business and help you develop a clear strategy to rank your website on page 1 of search engines like Google – where people are already searching (and paying) for products and services like yours.
Local search optimisation
Optimising your presence on Google Maps will make it easier for people to find you locally and do business with you. SEO techniques will make your business more visible to interested customers in your immediate local area.
Video Marketing
Video marketing has been proven to get clients into a buying mindset faster than any other marketing method!
I’ll advise you about how to create impactful promotional videos advertising your business and market them on high-traffic video sites such as YouTube, where your customers are already watching videos and very likely to buy.
Article & Blog Marketing
To keep your website visitors engaged, creating articles and blog posts on topics relevant and of value to your audience will position you as an authority and ‘go-to’ solution provider for their needs.
I’ll advise, guide and coach you in creating (original) content to generate leads for your business, such as…
- Website content copy
- Email list building and eNewsletter follow-ups
- Google PPC Ads
- Facebook & Instagram Ads
- YouTube Ads
Social Media management
Social media profiles such as Facebook, Instagram and Twitter need to be constantly active to be seen as current.
Your brand needs to be continuously visible with posts relevant to your business and of value to your followers. This will help to make people KLT (Know, Like & Trust) you and increase engagement and customer conversions with your audience.
Competitor Analysis
Keeping a watchful eye on your online competitors will help you stay competitive and on the winning edge. I’ll advise you on how to keep an eye on what your competitors are doing – so you can replicate the best parts for your business!
Google Analytics
Google Analytics is an invaluable tool to help us spot issues early and make quick adjustments to win (and not lose!) potential customers on your website.
I’ll show you simple strategies to stay on top of assessing your website traffic data and how to use it to win new customers for your business.
Google Page 1 ranking
Your competitors won’t stand still and just allow you to dominate the searches!
I will guide and advise you on online best practices to continuously improve your web presence. The goal is to get (and keep) your business on page 1 of Google for more quality traffic.
Quality traffic leads to = Customers.
Sales Support
Getting quality leads for your business is a great start.
However…
Your leads only benefit your business when they’re converted into customers.
With my 20+ years of experience in sales, I can assist you with a sales strategy and follow-up process to help you convert your leads into paying customers.
To start things off
It’s important for me to understand your business as ‘one-size style marketing’ does not fit all.
My job is to identify, enhance and promote your BEST and most unique qualities, help you build your “brand” online and become your trusted online marketing partner.
Contact me now to arrange a free consultation and online marketing strategy customised for your business.
