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Someone once asked me, “Is that all you do everyday? sit in front of your laptop in cafes drinking coffee?”

Well, it’s not the ONLY thing I do, but yeah, I guess you could say, those are the things I enjoy doing while working.

I’ve worked out my purpose involves, working online, coaching and creatively helping people with my skills, and yes, drinking coffee while I do it

What’s your purpose?

One of the foundations of a successful business and a fulfilling life is to know your purpose, your ‘why‘.

Sometimes, we may lose sight of our purpose; or maybe weren’t really clear about it to begin with?

This is when we may feel a bit lost or even unfulfilled.

The good news is, with just a few ‘tweaks’ it’s possible to get things back on track and headed in the right direction, whether it’s business success, money or personal self-fulfilment we’re seeking.

You don’t have to start a new business, or change your career.

You just need to blend elements of your purpose with your existing business, and you’ll see results happening quite quickly, even dramatically.

I wrote a 3-step guide that shows you how to do this, I’ve also included printable worksheets to help you ‘visualise’ your results. Have fun! : )

Get it here👇

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But they can also be de-energised by tasks that seem daunting, scary, or too overwhelming to begin.

Sound familiar?

Start with the smallest, easiest task.

Complete it, celebrate it! then keep going on to the next smallest task.

Repeat.

Turn these small tasks into a ‘game’ 

Challenge yourself to use your creativity to make it as fun and interesting as you possibly can.

Set yourself a goal: 1 small task a day, for 1 entire week.

Then look back at what you’ve achieved, and ALWAYS celebrate no matter how small the movement forward seems.

Repeat.

Before you know it, you’ll look back, and see the place where you started, FAR behind you.

Use your creative powers to make your business journey more interesting, fun and enjoyable along the way.

Making your business survive and thrive is not just about the money…

It’s also about the honour & privilege of being able to share your gifts, talents and skills to benefit those who need it most

Right now my task is to enjoy the rest of this coffee

Speak again soon,
Mark

There’s a terminology, marketers use…it’s called, ‘ideal customer persona’.

It means certain criteria that define the kind of customer most likely to buy from you.

The problem with ‘criteria’ is that it tends to overlook the particular ‘motivations’ of WHY a customer would buy from you. 

In other words, criteria alone can be too broad, general…maybe even disastrously inaccurate!

Let me give you an example….

Here’s a persona that applies to both King Charles and Ozzy Osbourne😄

🤟Ozzy Osbourne

🔵Male
🔵Born in 1948
🔵Raised in the UK
🔵Married twice
🔵Lives in a castle
🔵Wealthy & Famous
🔵Used to be a prince (of darkness😄)

If you’ve been basing the sales and marketing of your business on personas alone? might need to think again…

One size does not fit all.

One of the most effective ways to make more sales is to KYC.

It stands for ‘Know Your Customer‘.

Knowing your customer is about,

🔵Anticipating their needs and their fears
🔵Understanding what motivates them (and demotivates them)
🔵And ultimately, winning the sale…

Because by knowing and understanding them…you win their trust.

Do you have a sales and marketing strategy in place to reach your customers?

Do you know your ideal customer inside & out?….if not, maybe we need to talk.

For now, I’ll enjoy my coffee☕😊

Speak with you again soon,

Mark