Category: Business

1. People buy with emotion and then justify with logic
2. You can lead with logic but get the customer excited emotionally, or they will never buy
3. Tell your prospects the price, then be silent. Overjustifying weakens your position
4. Learning current in-demand skills is the modern way to get rich
5. Investing in yourself is the best investment you can make
6. You can become wealthy, by being valuable to others
7. Your bank account is a reflection of the value you provide to the marketplace
8. Get more new clients, by taking care of existing clients and getting them results
9. Sell the result your product provides, not the product
10. If you have everything set up correctly, you can make money online within 30 days
11. Customers don’t care about your product/service…they care about what it can do for them
12. The market isn’t crowded or saturated, you just need to provide more value
13. If you have a great product/service and offer great value, you don’t have to be good at sales
14. Without a great product, even the best salesperson in the world is going to struggle
15. If you can live in a country where the cost of living is cheap and earn in $’s or £’s, you will get ahead faster than most people living in the West
16. Money is abundant. To think otherwise is a scarcity mindset and will set you back
17. Being wealthy in modern times means being healthy with freedom to control your own time
18. You don’t need a crazy amazing new idea to make money. Take a tried and tested idea and sell it passionately
19. Don’t try to create demand. Be the supplier where there already is demand
20. A strong guarantee makes an offer irresistible and difficult to refuse
21. Getting rich quickly isn’t a scam. Getting rich easily is
22. Provide more value to your customers first, then you can charge higher prices
23. If you become an asset to a customer combined with genuinely giving a s**t about them, you become extremely valuable and irreplaceable

Make this your year. You got this👊

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I did a personal survey recently by asking people on my list and also speaking with close friends and acquaintances and wanted to share what I discovered with you. 

The 2 most common reasons I hear from people for why they don’t get started in building an online business of their own are,

1. No IT skills
2. No money

I want to shed some light on these, and hopefully help to address them constructively. 

1. No IT skills 

My response to this is always the same when I hear it, “when will you ever gain it, if you never start to learn it?” 

We’re now in the digital age, where information is accessible and learnable online. People also tend to overthink this and make it more daunting than it actually is. 

Here’s the bottom line, you don’t need to know the ins and outs of how to make technology, you just need to know how to use it to your advantage. 

And learning how to use online tools is 100% doable by almost anyone. 

You managed to use the apps and features of your phone or laptop right? You didn’t need to know how to build a smartphone or laptop, you just needed to know how to use them. 

It’s a similar principle i.e. you don’t need to know how to make online tools to start a business, you just need to know how to use them. 

2. No Money 

This is relative to each person. We’re all different and I’m not one to judge. But there is one common truth and it’s this – if you want to make more money than you currently have or LOTS of money enough to fund a better quality of life and a lifestyle of choice?  

You’re not going to do it by holding on to money tightly. You have to invest it. 

Most people put it in a bank. Keeps it fairly safe and there’s some interest, small as it is. 

People also invest in pension schemes. That’s fine, except, you only benefit from that when you retire. What if you want to live a lifestyle now? 

Others play the stock market, crypto (which btw crashed recently). Another investment route if you have the capital is real estate, flipping houses etc. 

The general rule of thumb is, if you want big returns, you generally also have to take bigger investment risks. 

Most people don’t have £20 – £40k lying around the house they can easily forget if they lost it as an investment. 

Which leaves the only investment that makes sense and is also 100% risk-free.  

And that’s to invest in yourself. 

Whenever you acquire new skills and learn new and better ways to do things, you raise yourself to the next level and no one can take away what you’ve acquired and learned. 

You become your own prime asset. 

And guys, being your own prime asset is extremely handy esp. in a recession.

When I was ‘constructively dismissed’ from a company I was working for during the height of a recession in 2009, I was sick and tired of being an employee at that point, so I made a crazy decision to start my own online business (during a recession).

I learned about SEO (search engine optimisation) and provided online and social media marketing services to small and medium-sized businesses.

And I was successful with it, I ran it for 5 years and built up a great client list, but that’s a story for another time!

I wrote a book about what I learned during my 5 years running my own online business, it might help you, check it out on in my shop…

My advice to anyone who says they have no money to invest in starting or growing an online business is the same. Invest in upskilling. Invest time reading books, and learning from video tutorials on YouTube, many of which are free.

Invest in yourself. Invest in learning new skills, new ideas, new ways of doing things.

I’ll say it again, so you remember : ) you are your most valuable asset!

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